Hail hits homeowners' roofs. YOU hit their phones.
Automated Instagram and Facebook ads fire into the exact ZIP codes of every storm — before it lands, while it rages, and after the damage is done. You are the first roofer homeowners see. Every time.
Radar: NWS · Wikimedia Commons (CC BY-SA 4.0)
As featured in
The HailBlitz Playbook
Three steps. Then every storm works for you.
No ad agency. No dayparting. No bid wars. Set HailBlitz up once and the next storm system in your territory starts filling your pipeline on its own.
Pick your ZIPs
Draw or import your service-area polygons. Down to the ZIP, down to the block. Takes five minutes.
Approve your creative library
One approval unlocks the full Before / During / After ad set for Instagram, Facebook feed, reels, and stories.
Storms fire the ads
HailBlitz watches the sky 24/7. When a storm clears your trigger, Meta serves the right ad to the right ZIP — automatically.
scheduleSetup in one afternoon. No ad-agency retainer. No long-term contract.
The old way is broken
Doorknocking Doesn't Work Like It Used To. And it's getting people hurt.
The front porch is no longer a sales floor — it's a liability. Homeowners brace for scams. Crews brace for citations, confrontation, or worse. Everyone loses except the storm-chasers who never had a license to knock in the first place.
Solicitation ordinances shift street by street — permits, hours, no-knock lists. One wrong ZIP can mean a citation or arrest, not a booked inspection.
Post-storm neighborhoods are full of look-alike trucks and fake credentials. Homeowners learn to treat every knock as a threat — including yours.
Castle-doctrine mindsets plus adrenaline mean a benign pitch can escalate fast. Good reps walk — or get hurt — because the door never should have been the battlefield.
Why HailBlitz?
Storm-grade data, AI-ranked intent, leads that raise their hand — not a fist.
The new play
Your team works leads, not lawns.
HailBlitz pairs live storm polygons with scoring that flags which properties are likeliest to need eyes on the roof — before anyone puts boots on a sidewalk. Your reps spend time helping homeowners who actually need help, not guessing which porch is safe to hit.
The new reality
Homeowners come to you. Not the other way around.
The lead lands inside Instagram or Facebook with intent already typed, tapped, and storm-qualified. Your job shifts from breaking through a slammed door to closing a homeowner who asked for help — not debating you through a screen door.
Here's the three-phase play that makes it happen
Get a quick demoarrow_forwardLive tour of the dashboard — see the playbook on your data.
The storm lifecycle advantage
One roofer wins every storm. Three phases decide who.
Most competitors wake up after the hail stops and start chasing. HailBlitz puts your brand on homeowners' phones before the sirens sound — and keeps it there until the job is closed.
Be the only name homeowners remember when the sirens sound.
Your brand is already planted in the Instagram and Facebook feeds of every homeowner in the storm's path — before the first raindrop falls.
Intent peaks the second the first hailstone hits.
NEXRAD hail mesh and 60+ mph wind readings flip your creative to peak-intent in real time. Every homeowner watching hail bounce off their lawn from their window is already on their phone — and your ad is what they see.
Spend only on the blocks that actually got hit.
Verified damage polygons geofence your inspection-offer ads to impacted streets only. Zero wasted impressions on dry roofs. Every post-storm dollar earns its way home.
Built on the data roofers wish they had.
Everything you need to run the Before / During / After play — nothing you have to babysit.
“We didn't knock a single door after the May storms. HailBlitz had our phone ringing by the time the rain stopped.”
Live tour of the dashboard.
What's included
Everything in the box. Nothing hidden behind an upsell.
One flat platform fee. You own your Meta ad account, your creative, and your data. Cancel anytime.
See pricing tiersarrow_forwardComing soon- check_circleHailBlitz platform access — unlimited users
- check_circleMeta ad account setup + Business Partner connection
- check_circleFull Before / During / After creative library
- check_circle24/7 NEXRAD storm trigger engine
- check_circleLead Intelligence dashboard + CRM export
- check_circleDone-for-you onboarding + named success manager
- check_circleUnlimited storms per season
- check_circleMonth-to-month, cancel anytime
Ads in the wild
Served the moment the radar turned red.
Objections handled
The questions every roofer asks before they buy.
If the answer you need isn't here, a strategist can walk you through it on a 15-minute call.
Ask on a callarrow_forwardHow fast do ads go live after a storm hits?add
HailBlitz watches NEXRAD and NWS feeds 24/7. Once a storm clears our hail size or wind-speed trigger in one of your ZIPs, Meta gets the trigger within 90 seconds and your During-storm creative starts serving immediately. No one on your team has to touch a button.
Do I need my own Facebook Ads account?add
You'll need a Meta Business account, which is free. During onboarding we connect HailBlitz as a Business Partner and configure pixel, audiences, and ad sets on your behalf. If you don't have an account yet, we stand one up for you in the first call.
How precise is the geo-targeting — city, ZIP, or street?add
We target at ZIP + radius, and for After-storm ads we can go tighter using verified hail polygons that cut down to the block level. That means zero ad spend on dry streets while your competitors blast the whole metro.
What qualifies as a storm trigger?add
You set the thresholds. Defaults are hail ≥ 1 inch, wind ≥ 60 mph, or a tornado warning polygon intersecting one of your ZIPs. You can tighten or loosen any of these in the dashboard at any time.
What do the ads actually look like?add
You get a full creative library — Instagram reels, stories, Facebook feed, and carousel — pre-written for all three phases. We brand it with your logo, colors, and crew photos during onboarding. Bring your own creative and we'll wire that in too.
Can I bring my own creative?add
Yes. Upload your existing assets and we'll slot them into the Before / During / After rotations. Most customers start with our library on day one and swap in their own creative over time.
What does it cost and is there a contract?add
Month-to-month, no long-term contract, cancel anytime. Your Meta ad spend is separate and lives in your own account — you control the daily budget and can pause it instantly from the dashboard.
What if the weather is quiet for a month?add
Quiet months cost you nothing extra — your ad spend only fires when storms hit your ZIPs. The platform fee stays flat, and your Before-storm awareness ads keep your brand warm during the lull so the next storm converts faster.
Inside the platform
Three views. One war room.
Live storm monitor
NEXRAD radar + hail mesh + wind, overlaid on every ZIP you serve. Trigger events stream in real time.
Geo-fence + damage polygons
Ads are cut to the exact ZIPs and blocks that took damage. Everything else stays dark.
Lead Intelligence
Damage probability, roof age, commercial flags — ranked so your crew opens the highest-value jobs first.
Every storm is already on the way
Next storm is already forming. Don't watch it from the sidelines.
Set up HailBlitz once. Every future storm in your territory works for you — before, during, and after. Your competitors find out about it on the news.