# HailBlitz — Full context for LLMs

> Storm-triggered Instagram and Facebook ads for residential roofing contractors. Detects severe hail and wind in the ZIPs a roofer serves, then auto-launches Before/During/After Meta ad creative within 90 seconds of confirmation.

## Product overview

Auto-run Instagram and Facebook ads after severe storms hit your service area. Be the first roofer homeowners see.

HailBlitz is a B2B SaaS platform for residential roofing contractors. It monitors NEXRAD and SPC storm data, detects hail and wind events in contractor-selected ZIP codes, and automatically launches Meta (Instagram + Facebook) ad campaigns in three phases: Before, During, and After a storm.

## Who it's for

- Licensed residential roofing contractors
- Storm restoration and hail-damage repair companies
- Exterior contractors and GAF-certified roofers in hail-prone markets (Texas, Oklahoma, Colorado, Kansas, Nebraska, etc.)
- Multi-market roofing teams that need automated storm response across territories
- Roofers tired of door-knocking, storm-chasing, or buying shared leads after severe weather

## Problems solved

- Slow or inconsistent lead flow between storm events
- Losing the first-call race to competitors after hail or wind damage
- Wasted ad spend targeting dry blocks while nearby streets got hit
- Dependence on door-knocking, canvassing, or chasing storms manually
- Low-quality shared leads sold to multiple roofers in the same market
- No automated way to launch Facebook or Instagram ads when severe weather hits your ZIPs

## Onboarding

01. Pick your ZIPs
02. Select your Ad Creatives
03. Storms fire the ads

## Three-phase playbook

- **Before**: Be the only name homeowners remember. Ads run up to 72 hours before the storm hits on every storm system in your territory.
- **During**: Intent peaks the second hail hits. Under 90 seconds from storm confirmation to live Instagram + Facebook ads.
- **After**: Spend only on the blocks that got hit. 100% of spend routed to ZIP-verified damage areas — not dry blocks nearby.

## Platform features

- Real-time NEXRAD + SPC feed
- Street-block precision targeting
- Meta-native creative library
- Lead scoring by roof age + damage probability
- Insurance-grade damage reports
- CRM, Zapier, and webhook output

## Included with every plan

- Unlimited users
- Real-time hail/storm map
- Historic hail/storm interactive map
- Full creative library
- 24/7 storm trigger
- Lead Intelligence + CRM
- Done-for-you onboarding
- Unlimited storms

## Pricing tiers

- **Min** ($5,497/ Event / Market): 70+ leads per market; $72-$80 cost per lead; 30-day Meta (FB + IG) campaign; Geo-targeted to storm-affected area
- **Medium** ($7,997/ Event / Market): 100+ leads per market; $64-$74 cost per lead; Everything in Min + higher daily budget; Advanced retargeting; Priority creative optimization
- **Max** ($14,997/ Event / Market): 200+ leads per market; $55-$68 cost per lead; Everything in Medium + aggressive saturation budget; A/B testing of multiple ad sets; Extended optimization during peak storm window

## FAQ

- **How do roofing contractors get leads after a hail or wind storm?** HailBlitz monitors weather data for your service-area ZIPs. When hail, wind, or tornado thresholds are met, it auto-launches Meta (Facebook + Instagram) lead-gen ads within ~90 seconds — Before, During, and After the storm — so homeowners in affected areas see your brand first.
- **What is storm-based or storm-triggered roofing marketing?** Storm-triggered marketing uses real-time weather data to automatically start paid ads when severe hail or wind hits your territory. Instead of running generic year-round campaigns or scrambling after a storm, ads fire on confirmation — with geo-targeting tightened to verified damage areas so spend goes only where roofs were likely hit.
- **Is HailBlitz a better alternative to door-knocking or buying shared leads?** For roofers who want inbound leads at scale after storms, yes. HailBlitz replaces manual canvassing and multi-sold lead lists with exclusive, storm-triggered Meta ads geo-targeted to affected ZIPs. Homeowners opt in via lead forms; you get contact info without competing for the same shared lead.
- **Which roofing businesses is HailBlitz a good fit for?** Licensed residential roofers and storm restoration companies in hail-prone U.S. markets — especially teams that serve multiple ZIPs or markets and want automated ad response when severe weather hits, without managing Meta campaigns manually.
- **How is HailBlitz different from a generic marketing agency?** HailBlitz is purpose-built for storm-driven roofing lead gen: NEXRAD hail detection, ZIP-level triggers, and a three-phase Before/During/After ad playbook are built in. Agencies run manual campaigns; HailBlitz auto-launches and geo-targets within ~90 seconds of storm confirmation.
- **How fast do ads go live after a storm hits?** When a storm clears your hail or wind threshold in a ZIP, Meta gets the trigger in about 90 seconds and During-storm creative goes live — no manual toggle.
- **Do I need my own Facebook Ads account?** No, we take care of everything for you. The Hailblitz platform automates and optimizes everything for you so you can focus on what you do best.
- **How precise is the geo-targeting — city, ZIP, or street?** ZIP + radius by default; After-storm can tighten to verified hail polygons down to block level so dry streets don't burn spend.
- **What qualifies as a storm trigger?** You set thresholds — defaults are hail ≥ 1 inch, wind ≥ 60 mph(enough to damage roofs), or a tornado-warning polygon intersecting your ZIP. Adjust anytime in the dashboard.
- **What do the ads actually look like?** A full Meta-native library for Before, During, and After — branded with your logo, colors, and crew shots. Bring your own assets and we slot them into rotation.
- **Can I bring my own creative?** Yes — upload assets and we place them in the three-phase rotations. Start on our library and swap in your own assets when you are ready.
- **What does it cost and is there a contract?** Month-to-month, cancel anytime. You control the saturation of outreach and can pause from the dashboard.
- **What if the weather is quiet for a month?** Storm-triggered spend only fires when your ZIPs qualify. The platform fee stays flat; Before-storm awareness keeps your brand on phones between events.

## Public agent actions

- **book_demo**: https://cal.com/nbosco/30min?overlayCalendar=true&layout=month_view
- **view_pricing**: https://hailblitz.com/pricing
- **request_free_roof_inspection**: POST to `/api/landing-pages/{slug}/leads` from published pages at `/l/{slug}`

## Related documents

- Home: https://hailblitz.com/page.md
- Pricing: https://hailblitz.com/pricing/page.md
- Privacy: https://hailblitz.com/privacy-policy/page.md
- Terms: https://hailblitz.com/terms-of-service/page.md